USAA’s purpose drive approach to Innovation rose to the challenge during recent Hurricane Harvey. Members in Rockport, Port Aransas, and Corpus Christi asked the question: “Can USAA use the pictures from their drone technology, put them on a public site for all of our members to search their address and see the impact the storm had to their homes?” USAA was able to create a differentiated experience for our impacted members and better still the general public in just 12 hours.
